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Apple is ramping up its efforts to entice Android users over to the dark side. Or, to put it slightly less melodramatically, from Android to iOS. The company has launched a new website prodding Android users to wake up and smell the coffee Siri is brewing like a digital hipster.

Android and iOS are the only two mobile operating systems that matter Apple vs. Android: Buy the Ecosystem, Not the Gadget Apple vs. Android: Buy the Ecosystem, Not the Gadget You love your Android phone and want to buy a tablet. Everyone tells you the iPad is the best tablet, and it really is the best; but you should still buy an Android tablet. Read More . And while Android has the upper hand in most parts of the world, in the U.S. Apple still reigns supreme. Google has been tempting people to switch from iOS to Android Google Makes It Easy to Switch From iOS to Android Google Makes It Easy to Switch From iOS to Android Google just made it much easier to escape the clutches of the Apple ecosystem by switching to Android. And making it easier to switch between the two can only be a good thing for consumers. Read More for a while, but now the roles are being reversed.

From iOS to Android to iOS to Android

Having already launched an app called Move to iOS to accommodate Android users switching to iOS, Apple has now launched a website too. The goal, to persuade Android users to switch to iOS, is the same, but the methods have changed slightly. Because this feels… friendlier, somehow.

On its new Switch from Android to iPhone website, Apple asks (and answers) 10 questions. These are designed to gently persuade the average Android user to make the leap across to iOS. In order to do so, Apple explains how easy it is to switch, and extols the many virtues of iPhones.

Apple talks up the camera, the chipset, the regular iOS updates, the user-friendliness, the privacy protocols, the Messaging app, Apple Support, and Apple Stores as reasons to switch. It then reveals the fact that 97 percent of iPhone owners are satisfied (or very satisfied) with their devices.

If that little lot isn’t enough to persuade you to switch from Android to iOS, Apple is offering up to $260 in credit when you trade in your current smartphone. Oh, and there’s also the set of five new videos revealing why the iPhone is superior to your crappy Android device.

Apple Needs to Stop the iPhone Sales Rot

This is an admission that Android is now number one Android Now Powers 9 Out of 10 Smartphones Android Now Powers 9 Out of 10 Smartphones The mobile operating system war is now over. And Android won. Because while Apple still sells shedloads of iPhones, 9 of 10 smartphones sold around the world is now powered by Android. Read More . Apple has recently seemed happy to coast along, knowing it has loyal fans likely to stick with the company through thick and thin. Now, it’s actually putting some effort in, which Apple knows it needs to do to stop the rot.

Apple is obviously doing very well, with billions of dollars in the bank, and huge profits swelling its coffers every year. However, iPhone sales are down, with Android in the ascendency, so Apple clearly needs to up its game in order to remain in the lofty position it currently inhabits.

Do you currently own an iPhone or an Android? What made you choose one over the other? Have you switched from iPhone to Android? Or from Android to iPhone? Why did you switch?Are Apple’s overtures likely to win you back? Please let us know in the comments below!

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  1. Bruce
    May 26, 2017 at 2:17 am

    It will be a long time before I read another article on this website. Guess why?

  2. Guille Puertas
    May 25, 2017 at 5:01 pm

    I own Android flagships. My wife has an iPhone 6s plus. Tor me money is not the issue, but easy of use. Maybe iOS is easier than Android as OS but an Android phone is easier to use. You plug it into your computer using an USB cable (or even using your wifi and Airdroid) and can copy files back and forth. Try that with an iPhone.

  3. Donovan Klein
    May 25, 2017 at 8:37 am

    I had a flagship Android device which always felt have finished and unpolished with a very scattered feel to the ecosystem as hardware and software are designed and produced by different companies and then forced to work together. Got my first iphone secondhand and immediately fell in love with the way the os looks and feels. the very polished appearance and the way it works with the hardware shows that it was purpose built to work together. I have never bought into the whole ecosystem side of things as I do not buy songs or apps so in theory I could move to a different device without a hitch, but I don't think I will as I am very happy with the OS. Excellent hardware and great craftmanship aside, it is the os we look at and see and interact with on a daily basis that has me locked in. I read an article once where someone compared a jailbroken iphone to working like Android and having used both I must agree that it is a good description as Android always felt a little unfinished and rough around the edges.

  4. Topaz
    May 25, 2017 at 2:20 am

    I'm a loyal aPhone user.

  5. MakeUseOf User
    May 25, 2017 at 1:17 am

    It's ironic that Android's open nature allows a Move to iOS app, but an app that does the opposite wouldn't be that useful (nor accepted) on iOS devices, because of its closed nature.

  6. Fitzsip
    May 24, 2017 at 8:37 pm

    I have been an android user for as long as I can remember having used Sony Erricson, Samsung, Motorola and now heavily invested in the world of Nexus devices.
    The one and only reason I have never owned an i-phone is down to the price.
    While I think they are great machines that surpass the competition in many factors, the price has always been a no-no for me.
    These days it seems that all phone makers are happy to charge vast sums for their products.

    When the Nexus 4 first came out at a really low cost, I hoped it would force others to follow suit, alas it appears that even Google have succumbed to the greed of charging far to much for a mobile phone.

    If Apple reduced their prices by £100-£150 I would be very tempted to move OS but as everybody seems to want more and more cash out of my pocket, I may have to rethink my needs and wants from a phone and become a bit inventive with my tech.

  7. BV
    May 24, 2017 at 5:58 pm

    I have owned both Apple and Samsung (android) devices. While I was an original purchaser of an Samsung Galaxy Note 3 I found that it's overly sensitive screen, lack of place to hold it and excruciatingly annoying hidden buttons made the phone virtually unusable.
    I could not watch a movie, read a document, surf the web without the interface reading my finger at the edges or hovering over it and doing something stupid. I also hate the fact that neither phone has an orientation and screen lock (i.e. so your screen is not active) in a manual button similar to the ringer/sound on and off buttons. There are several design flaws in both, but a larger screen area with less place to hold it on the edges particularly the top and bottom is actually something I don't want. I constantly see people with the same problem but I am not sure why this complaint is not making it to the mainstream.

  8. SHawn
    May 24, 2017 at 3:58 pm

    I was an iPhone user from the 3G through April, when I switched to Android. Two reasons: 1) the cost for an iPhone Plus wasn't competitive with similarly sized phones that met my needs, and 2) I love my headphones and don't want to bother with dongles and the inability to effectively charge my device and listen at the same time. I change phones every three years on average, so we'll see what my options are then.

  9. Light Jones
    May 24, 2017 at 3:16 pm

    As much as I love Android, I also do think iPhones are great. But there are a few things that are wrong with them:

    1) Price. The iPhone is an overpriced item. Notice I didn't say an overpriced phone, because you get all the quality you pay for. It just costs too much as an item. Simply put. Just like every flagship phone at launch price, but it doesn't lose value. Yes, you get an over the top phone with specs so plentiful you won't ever get CLOSE to actually using them, but why not offer a budget line? It's no secret that the vast majority of Android phones are in the middle and lower range. See, people only use so much power and need so much refine. If they see a phone that does the same things well enough for a fraction of the price... You can't expect most of them to resist, just the tech enthusiasts and the Apple fans.
    2) Reliability. According to my own experience and that of the friends I know who use iPhones (Nearly all of them claim they've getting an Android after their iPhone is done) reliability just isn't as much a priority as it used to be. The screen has all sorts of weird random flickering issues, and there are countless things that just seem to go wrong. It's not like other phones don't have issues, not at all; but, for the price, I would expect iPhones to be a bit more reliable than Android phones. And also repairing them officially? Just costs too much; for the prices they ask for repairing a display, people just pack up and grab a brand spanking new Huawei altogether. Can't remember the source, but I also heard Android phones were a lot less troublesome than iPhones in 2016.
    3) Freedom and user - hostility. See, people already know a way to do things, and they want to use the standard accessories and software they already have, not have to relearn everything just to adhere to Apple's vision. Many recent decisions over at Apple are just so openly user - hostile, I don't think you can really argue that iPhones are user friendlier than Android phones anymore.

    All of this adds up to a general inability to justify the purchase of the switch. You may have read articles such as the verge's "Death of Apple design" or you might have just updated your 3 years - old Macbook to the latest update to feel the slowdown in your face, but it doesn't seem like Apple's level of quality and future proofing is enough to justify a purchase when there are so many people (including me, I jumped ship at some point, and I can't look back now) who are mass jumping ship from Apple as more user - friendly options become viable.

    Well done, Google. Really, hats off. I would have never bet a single penny you could make Apple do such a thing 5 years ago.

  10. Mike King
    May 24, 2017 at 1:52 pm

    iPhones are ridiculously overpriced and too restrictive. And where is the flashing notification LED for the $1,000 they charge? Show me someone with an iPhone and I'll show you someone who is vain and stupid.

  11. John Gonsalves
    May 24, 2017 at 1:39 pm

    I particularly switched to Android due to little small things that makes difference in a whole, like: The power cable only works when you are forced to buy an apple one(which cost a high price compared to others in the market) Apps you can get only if you put money upfront...Android most of them are free.Android makes you feel more secure , more powerful.
    Also Apple sometimes is too complicated to understand....website should be more everyday people understanding.For sure you can gain customer back by offering cheap for you but important to regular people , little things that makes difference in their daily needs.

  12. Jack Smith
    May 24, 2017 at 12:34 pm

    Terrible idea by Apple as it makes them look desperate. Apple needs to fight in other areas and broaden their offering.

    Late in 2016 Apple ended development of the AirPort line. Saw last week that the most popular Mesh product on Amazon.com is now the Google WiFi. Google now dominates K12 in the US. These are the places Apple should be fighting a lot harder.

    Look at the home and the smart speaker space and Apple does not even compete. Or 4k and HDR on the TV Apple does not have anything.

    My wife takes incredible photos with her iPhone has to use Google with an Nvidia Shield to be able to view the photos in 4k. There is no product from Apple that is 4k on the TV.

    Then she uses the Google Home to command which photos to view. Why did Apple not offer a competing product and keep us? They create the ability to take beautiful photos and videos on an iPhone but no way to actually look at the photos in 4k on the biggest screen in our home?

    We already have iPhones how about Apple supporting our other needs?

    We now have Google WiFi, Chromecasts & Nvidia Shield and Google homes throughout our home. All could have been Apple hardware if they actually offered a product.

  13. Stephen Barkman
    May 24, 2017 at 11:11 am

    I'm an Android user who bought an ipad to interface with my YAMAHA MGP sound mixing desk
    ( yamaha designed it so ).
    A search on Google for YAMAHA MGP EDITOR brings up a myriad of results.
    A search for same on APPLE's 'SYSTEM' yields a 'not found' result!
    Anyone want a cheap ipad?

  14. Alex
    May 24, 2017 at 9:29 am

    I was an iPhone user since the time of iPhone 3G, I also have a mac pro, a macbook (very old titanium case model) and a macbook air that beeps beeeps beeps when i try to turn it on. My last iPhone was a 4S, now I switched to a Lenovo vibe s1 lite. The main reason on switching to a android phone was that i didn't have enough money for a new iPhone SE (i hate the iPhone 6 design) but i don't regret switching, everything is more customizable (rooted phone) and faster. My point here is that if apple wants to sell more, they should cut the price a little, at least in east European countries, in Romania, an iPhone 7 costs my 3 month salary (more than 1000$) so is no brainer why i didn't brought another iPhone and i don't plan in the future.

  15. Lee Meade
    May 24, 2017 at 9:06 am

    I have other Apple products, but no iPhone. Firmly in the Google ecosystem. Have had my googlemail since day two. My two-year old Nexus phone is getting a bit creaky, recently replaced the battery. I'm tempted, but waiting to see what comes next for the iPhone.

  16. Alvar Lagerlöf
    May 24, 2017 at 8:48 am

    There is no back button in iOS, so stupid.

    And, because of defaults. Can't set a default browser on iOS

  17. Russel K.
    May 24, 2017 at 7:43 am

    People makes fun of me if I use iphone so no.

  18. Hassan
    May 24, 2017 at 6:53 am

    I prefer Android due to T9 search in the dailer and support for 3rd party dialer apps which integrate whatsapp calling etc as well.

  19. Sergey Rabinovich
    May 24, 2017 at 6:45 am

    Had iphone 5 years ago. But the android phones are cheaper, supporting bigger choice of required programs and the support is anywhere.
    I actually like ios and apple products but it's more expensive and too much bugs in it. I expirienced good and bad. I have some good ideas that might help apple in this. 1) full support of ios to android programs + ios programs. 2) First product sale a bit cheaper (some discount to anybody who will change from android). 3) To make easier communication itunes makes things difficult for users. 4) to make easier transmition, receiving of ony required files. 5)bluetooth controls to make better working.

  20. Matt
    May 24, 2017 at 6:37 am

    For me to be able to even consider moving to an iphone *shudder* they'd need to let me root the phone, block adverts, change the launcher to one I like, get rid of itunes, let me mount the phone as a hard drive on my pc, and so on.

    In short, they'd need to completely change their design philosophy. Not likely to happen.

  21. Dntgvaf kabtifon
    May 24, 2017 at 6:03 am

    The ads actually say 'your phone' so Apple still has issues bringing itself to say 'Android'. Also once you switch it's not your phone anymore, it's an iPhone. So don't fiddle with it, don't change anything, leave it to the Apple gods to decide what's cool and what's not. Voluntary servitude to a once was dictator.

    Btw more Androids are sold in the US so Apple has lost its upper hand there as well. In fact name one market where Apple outsells Android. Even Japan has flipped.

    12% of market share is just 2 points away from where Windows phone was...

  22. Tuan Tran
    May 24, 2017 at 5:35 am

    The reason why most users use android instead of iOS 'cause we're easy to get apps from all sources(not jailbreak as iOS)

  23. Dips
    May 24, 2017 at 4:59 am

    Android. Because most apps are free, I can customise my home screen without any widget whatsoever and just a cute pic, it is basically my google email account in every way in my life, a multitude of other things.....and ...
    I have a BACK button!
    (I also have a button dedicated to seeing all open windows and dont need to remember the press types)

  24. Raphael Alexander
    May 24, 2017 at 3:43 am

    I own an android because it's cheaper. There's no huge advantage to switching but if I suddenly get rich I'll consider owning both.

  25. Dommy
    May 24, 2017 at 2:01 am

    Adroid smartphone
    Why? Cheap and it's used mainly asa phone only occasionaly as a wifi connected device
    I use a dedicated camera for photos and smartphone for happy snaps
    Android tablet for everything else
    No killer ios app worth the premium pricetag